robbmiller.com

Logo Design

A path, a road, a winding river, or a flame. The logomark represents each of them. A road or path one chooses to take on their own personal journey towards sobriety. The winding river represents there is always movement and the ability to change. The flame represents passion needed to love yourself and have empathy towards others. The overall shape is an 'S' for Sobrii.
The colors are based off the primary colors: red, blue, and yellow. They have a purity and vibrance to them that evokes energy and vitality. The gradient pulls in other colors that creates a wider spectrum that symbolizes inclusivity. The gradient is akin to a sunset. In Alcoholics Anonymous there is an outlook of 'one day at a time'. The sunsets on one day leading into the next.
A path, a road, a winding river, or a flame. The logomark represents each of them. A road or path one chooses to take on their own personal journey towards sobriety. The winding river represents there is always movement and the ability to change. The flame represents passion needed to love yourself and have empathy towards others. The overall shape is an 'S' for Sobrii.
The colors are based off the primary colors: red, blue, and yellow. They have a purity and vibrance to them that evokes energy and vitality. The gradient pulls in other colors that creates a wider spectrum that symbolizes inclusivity. The gradient is akin to a sunset. In Alcoholics Anonymous there is an outlook of 'one day at a time'. The sunsets on one day leading into the next.
A path, a road, a winding river, or a flame. The logomark represents each of them. A road or path one chooses to take on their own personal journey towards sobriety. The winding river represents there is always movement and the ability to change. The flame represents passion needed to love yourself and have empathy towards others. The overall shape is an 'S' for Sobrii.
The colors are based off the primary colors: red, blue, and yellow. They have a purity and vibrance to them that evokes energy and vitality. The gradient pulls in other colors that creates a wider spectrum that symbolizes inclusivity. The gradient is akin to a sunset. In Alcoholics Anonymous there is an outlook of 'one day at a time'. The sunsets on one day leading into the next.
A path, a road, a winding river, or a flame. The logomark represents each of them. A road or path one chooses to take on their own personal journey towards sobriety. The winding river represents there is always movement and the ability to change. The flame represents passion needed to love yourself and have empathy towards others. The overall shape is an 'S' for Sobrii.
The colors are based off the primary colors: red, blue, and yellow. They have a purity and vibrance to them that evokes energy and vitality. The gradient pulls in other colors that creates a wider spectrum that symbolizes inclusivity. The gradient is akin to a sunset. In Alcoholics Anonymous there is an outlook of 'one day at a time'. The sunsets on one day leading into the next.

A path, a road, a winding river, or a flame. The logomark represents each of them. A road or path one chooses to take on their own personal journey towards sobriety. The winding river represents there is always movement and the ability to change. The flame represents passion needed to love yourself and have empathy towards others. The overall shape is an 'S' for Sobrii.
The colors are based off the primary colors: red, blue, and yellow. They have a purity and vibrance to them that evokes energy and vitality. The gradient pulls in other colors that creates a wider spectrum that symbolizes inclusivity. The gradient is akin to a sunset. In Alcoholics Anonymous there is an outlook of 'one day at a time'. The sunsets on one day leading into the next.
A path, a road, a winding river, or a flame. The logomark represents each of them. A road or path one chooses to take on their own personal journey towards sobriety. The winding river represents there is always movement and the ability to change. The flame represents passion needed to love yourself and have empathy towards others. The overall shape is an 'S' for Sobrii.
The colors are based off the primary colors: red, blue, and yellow. They have a purity and vibrance to them that evokes energy and vitality. The gradient pulls in other colors that creates a wider spectrum that symbolizes inclusivity. The gradient is akin to a sunset. In Alcoholics Anonymous there is an outlook of 'one day at a time'. The sunsets on one day leading into the next.
A path, a road, a winding river, or a flame. The logomark represents each of them. A road or path one chooses to take on their own personal journey towards sobriety. The winding river represents there is always movement and the ability to change. The flame represents passion needed to love yourself and have empathy towards others. The overall shape is an 'S' for Sobrii.
The colors are based off the primary colors: red, blue, and yellow. They have a purity and vibrance to them that evokes energy and vitality. The gradient pulls in other colors that creates a wider spectrum that symbolizes inclusivity. The gradient is akin to a sunset. In Alcoholics Anonymous there is an outlook of 'one day at a time'. The sunsets on one day leading into the next.
A path, a road, a winding river, or a flame. The logomark represents each of them. A road or path one chooses to take on their own personal journey towards sobriety. The winding river represents there is always movement and the ability to change. The flame represents passion needed to love yourself and have empathy towards others. The overall shape is an 'S' for Sobrii.
The colors are based off the primary colors: red, blue, and yellow. They have a purity and vibrance to them that evokes energy and vitality. The gradient pulls in other colors that creates a wider spectrum that symbolizes inclusivity. The gradient is akin to a sunset. In Alcoholics Anonymous there is an outlook of 'one day at a time'. The sunsets on one day leading into the next.

SOBRII

I created this for a mobile app I developed for a case study. The app is a for those who wish to live a sober lifestyle. To learn more about it CLICK HERE.

IAFF logo

The Bloomington Minnesota Fire Department became unionized and needed a customized logo that fit requirements of the International Association of Fire Fighters organization. They had colors in mind which I used along with the style guideline to create the final design.

St. Thomas

The Communication Studies department needed a logo to represent them that worked with the school's existing branding. I came up with a few options that felt would work well. To learn about a graphic I created to promote their program, click HERE.

Demon
Discs

A disc golf shop from Albert Lea, Minnesota contacted me to create a custom logo for them. They had in mind what they wanted so through collaboration and iteration we came to find Flippy their mascot.

Angling

Adventures

A native Minnesotan and professionally sponsored fisherman, Nam Nguyen, wanted a logo for his own branding purposes. I worked with him to create what he was looking for. Rustic, colorful, almost billboard-like design to put on his social media and merchandise.

CBD Plus

I created these logo concepts for CBD Plus/Nature's Design Cannabis. The concept was to use the Fibonacci spiral or the Golden ratio spiral. A lot of brands have a more flamboyant quality to them. The owner wanted something a bit more elegant and somewhat clinical.

Michael

Cole

Michael has accumulated over 30 years experience as a stylist, manager, executive chain director and multiple salon owner. He is a coach, mentor, and innovator. He wanted a logo to support the mindfulness practices he shares. I presented several options and he ultimately went with a simple readable logo.

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