Sobrii
I created this for a mobile app I developed for a case study. The app is for those who wish to live a sober lifestyle. To learn more about it, click here.
A path, a road, a winding river, or a flame. The logomark represents each of them. A road or path one chooses to take on one's journey towards sobriety. The winding river means there is always movement and the ability to change. The flame represents the passion needed to love yourself and empathize with others—the overall shape of an 'S' for the 'S' in Sobrii.
The colors are based on the primary colors: red, blue, and yellow. They have a purity and vibrance that evokes energy and vitality. The gradient pulls in other colors, creating a wider spectrum that symbolizes inclusivity. The gradient is akin to a sunset. In Alcoholics Anonymous, there is a phrase 'one day at a time.' The sunsets on one day lead into the next.
