Sobrii
I created this for a mobile app I developed for a case study. The app is a for those who wish to live a sober lifestyle. To learn more about it CLICK HERE.
A path, a road, a winding river, or a flame. The logomark represents each of them. A road or path one chooses to take on their own personal journey towards sobriety. The winding river represents there is always movement and the ability to change. The flame represents the passion needed to love yourself and have empathy towards others. The overall shape of an 'S' for the 'S' in Sobrii.
The colors are based off of the primary colors: red, blue, and yellow. They have a purity and vibrance to them that envokes energy and vitality. The gradient pulls in other colors that creates a wider spectrum that symbolizes inclusivity. The gradient is akin to a sunset. In Alcoholics Anonymous there is a phrase of 'one day at a time.' The sunsets on one day leading into the next.
