About the Project
University of St. Thomas professor Dr. Bernard Armada hired me to create graphics to promote the Communication Studies department.
The idea was to represent the Communications Studies major as a versatile tool, much like a Swiss Army Knife, to showcase the various skills and attributes that work together as part of an education in Communication Studies.
In the beginning phase, I asked him to pull together some references that would help us understand what we were creating.
I began by doing rough sketches, which would be reviewed and iterated on. The concept was pretty close to what the client wanted from the beginning because I used the pulled reference as a jumping-off point. Also, since he is a professor of communications, he was able to communicate his vision well.
A project like this needs to go through several channels to be approved. The mascot was represented in a variety of styles online. When provided with a style guide, I was able to use an approved version of the Tommie mascot. I also could get important details such as color and font usage.
The final artwork, a testament to the dedication of those who make Communication Studies their major, has been meticulously crafted. The challenge was to pack a lot of information into the design without it becoming too cluttered.
The final artwork was created in Adobe Illustrator. The colors used were made into spot colors with separations for possible screen printing applications.
Additionally, they needed a monogram logo to go along with their established branding. Check it out HERE.
The design will be on merchandise and promotional materials later in 2024. I mocked up what some product might look like with it on it.
I think that it turned out well and I look forward to drinking a cup of coffee out of my Tommies Communication Studies mug!
