I had the opportunity to redesign the logo for a well-established traveling ski school. The website was recently redesigned, making it an ideal time to refresh the logo. The new logo needed to retain elements of the previous one to maintain brand recognition while aligning with modern design standards.

I discovered an old logomark that was used less but mimicked the emblem that distinguished the previous logo.

The updated logo was designed for online presence, marketing materials, and instructors' clothing, ensuring it is easily readable and recognizable.